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Should Your Hotel Use Online Reputation Management?


In these days of TripAdvisor, Yelp and other social media outlets, you as a hotelier have less control than ever before over your brand. It used to be that...
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Spreading Christmas Cheer to Your Hotel Guests


Phew! The Christmas and New Year rush is done for another year. How did you fare? Try looking back over recent weeks – while it’s still fresh in your mind...
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Using LAST for Guest Complaints: Part 4 (Thank)


In our previous three articles we looked at using the LAST method for dealing with guest complaints. Above all, through everything, remain calm and in control no matter how incoherent...
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Using LAST for Guest Complaints: Part 3 (Solve)


When a guest comes to you with a problem, if they’re raving mad, yelling or clearly frustrated, your first job is to keep your cool. If you start yelling too...
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Using LAST for Guest Complaints: Part 2 (Apologise)


In Part 1 we went over the single most important thing in dealing with difficult guests: Keep your cool. If the guest is shouting you’re calm and measured. If...
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Using LAST for Guest Complaints: Part 1 (Listen)


No, in fact, the guest is not always right. There will be times when the guest is clearly wrong. How do you handle such situations sensitively but firmly so you’re...
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Take the Sting Out of Negative Reviews


Relatively few online reviews of hotels are actually negative - somewhere between 10 and 20 percent, according to one recent study. Usually people just want to forget about bad hotel...
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Maximise Positive Reviews


Thank Your Positive Reviewers - It’s Good For Business Positive reviews of your property on social media are great, aren’t they? Sure are, but don’t simply bask in the glory...
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