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There are as many social media marketing strategies for accommodation properties as there are marketing professionals anxious to be hired, but there are some basic, fundamental similarities to most of...

There are few trades where it’s more important to make a positive first impression than the accommodation industry. Much of the quality of a guest’s stay is largely determined by...

Turn Complaining Guests Into Loyal Customers It’s an axiom in the customer loyalty field that one of the best opportunities you have to establish a loyal customer relationship is when...

Handling Common Hotel Guest Complaints If you run a hotel, you will receive customer complaints. Some will be valid and deserved, pay attention to those and learn from them. But...

Used correctly, Facebook, with its half a billion or so users, can be an effective and low-cost part of your overall publicity strategy. It works: Since 2011, Facebook has...

Don’t let the term Customer Relationship Management (CRM) scare you – it’s not about expensive technology, high-priced consultants or major procedure shake-ups. You can do all that if you want...

Microfibre quilts and duvets are highly popular in hotels and motels, and for very good reason - they offer the soft, warm feel of traditional goose or duck feather and...

It’s something you probably don’t even question, the in-room coffee for your guests. It’s just something you do, right? Guests are either going to drink it or not? International...