Technology

Your booking engine is frequently the first impression guests – or rather, potential guests – have of your hotel. How can you make the best first impression possible so lookers...

Your website can be a highly effective marketing advantage for you. For most people wanting to make direct bookings, their first impression of your hotel will be your website. If...

Google “microwaves in hotel rooms” and the top results are questions on social media travel sites asking if a certain property has microwave ovens in the room. Microwaves are...

Obviously the question of what belongs in your guest rooms depends greatly on what your guests expect. The same guest will have far different expectations from a five-star hotel in...

The good news is that you have low-cost, usually completely free, ways of increasing your hotel’s direct bookings. They require some time and effort but they rely on one great...

Wi-Fi is a basic expectation of many travellers. It’s common for people surfing accommodation possibilities online to simply eliminate properties that don’t offer free Wi-Fi. So what are they expecting...

More and more people are basing their accommodation decisions on Internet review sites such as TripAdvisor or Yelp. Everybody likes hearing from someone who’s “been there,” which makes peer reviews...

There are as many social media marketing strategies for accommodation properties as there are marketing professionals anxious to be hired, but there are some basic, fundamental similarities to most of...