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Starline News



Hotel Loyalty Programs: Think Beyond The Money


No doubt you’ve heard of loyalty programs for hotels. They’re supposed to keep the guests coming back, right? But do they actually work that well? Some do and some...
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How’s Your Pillow Menu?


Walk into some of the higher-end hotels in New York, London or Paris and you will have the opportunity to select from a pillow menu, created by professional sleep consultants...
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What Furniture Should Be In A Hotel Room?


As with most things - it depends. Who is your clientele? What do your guests expect? Obviously the more premium the room, the more that’s expected. Nevertheless, there are...
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Is Your Hotel Accessible?


We don’t mean if directions to your property include “rent helicopter,” “jump in canoe” or “turn off road”. What we mean is, how does your property cater to people with...
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Jazzing Up the Amenity Tray


The good ol’ hotel amenity tray. Yep, there’s your square coffee packets, standard black tea bags, your shampoo, conditioner… sigh. How about offering your guests a few unexpected surprises...
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Five Steps to a Smooth Guest Check-In


Check-in is the first time you can make a personal, face-to-face impression on your guests. They will already have formed an impression of the property from the advertising, the exterior...
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Best Practices for Hotel Laundry


Obviously laundry is a critical part of running a successful hotel. If guests find towels or sheets not to be clean, they’re not coming back. A recent P&G Professional...
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Turn Your Booking Engine Into A Sales Engine


Your booking engine is frequently the first impression guests – or rather, potential guests – have of your hotel. How can you make the best first impression possible so lookers...
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